This article was written by Sea Stachura from Minnesota Public Radio (June 27, 2008)
A battle is underway for the hearts and stomachs of meat eaters and, it’s taking place on YouTube.
The video to video debate is between animal protection groups and the National Pork Board. Both sides see the most trafficked entertainment Web site as a marketing battleground, and each has posted multiple videos.
Rochester, Minn. - Let’s view the “Meatrix” on YouTube, shall we?
This video is a cartoon spoof on the “Matrix.” A bull in a trench coat named Moopheus, instead of the “Matrix’s” Morpheus, unveils to young pig Leo the reality of feedlots.
The group Sustainable Table commissioned the video. Founder Diane Hatz says feedlots degrade animals, workers and the environment. She says the video is a way to educate consumers and prompt them to eat local, sustainable meat. It targets women ages 25 to 50.
“They’re the influencers in the families, and women tend to care more, especially in the child-bearing years,” Hatz explained. “If a woman is pregnant, has kids or is thinking about having kids they get militant about food.”
People at the National Pork Board were watching the “Meatrix,” too. So, unbeknownst to Moopheus and the makers of the “Meatrix,” Pork Checkoff, the media-arm of the Pork Board, made and posted its own YouTube videos. This one is called “Pork Farmers Take Action.”
Check out the full article on Minnesota Public Radio website.
And check out all of Pork Checkoff’s videos on YouTube.
And to balance that out, watch all of The Meatrix movies too.