The Meatrix II: Revolting
In an age characterized by mechanization, there exists a large gap between our illusions about where food comes from and the stark reality of industrial meat and dairy production. Enter The Meatrix films,a series of short animations that explore this disconnect between food production and consumption. The Meatrix II: Revolting is the follow up to the original smash hit, The Meatrix, a critically acclaimed exposé of industrial farming.
Originally produced in 2003, the first Meatrix film broke new ground in online advocacy, creating a new vehicle in which to educate, entertain and motivate people to create change. Over 10 million people have watched the first Meatrix, thus laying the groundwork for the follow up film The Meatrix II: Revolting.
Simultaneously spoofing the popular Matrix films while educating consumers about the dangers of factory farming, much ofthe films success has been attributed to its creative combination of humor, parody and pop culture references; a combination that challenges stereotypes and changes the definition of activism to bring the concept of sustainability to a wide audience of mainstream consumers.
The series features three superhero farm animals including Leo, the young pig who wonders if he is “the one,” Chickity, the feathered family farm defender, and Moopheus, the trench-coat clad cow with a passion for green pastures.
The sequel promises to deliver even more action, adventure, and humor than the first as the three plunge into the revolting reality of industrial dairy farming. With a worldwide audience that only continues to grow, and translations into over 25 languages, as well as a 2005 Webby Award, an Environmental Media Award and acceptance into film festivals around the globe, The Meatrix has been an incredibly successful tool for raising interest in Sustainable Table’s unique goals and projects.
Watch both films at www.themeatrix.com and www.themeatrix2.com
The Meatrix II: Revolting was produced by Sustainable
Table (www.sustainabletable.org) and Free Range Studios.
Sustainable Table is a consumer campaign launched to help
fill the gaps in the sustainable food movement, and to help
direct consumers to the leading organizations working on
the issue. Free Range offers top-quality design and Flash
animation services to companies and organizations whose
vision goes beyond turning the world into a strip mall.
Official Credits
Produced by Sustainable
Table and Free
Range Studios
Director - Louis Fox
Executive Producers: Diane Hatz, Rebecca Bray
Screenplay - Diane Hatz, Rebecca Bray, Louis Fox
Animation Director: Sam
Hood
Animation: Michael
P. Judge
Sam
Hood
Lyla
Warren
Louis Fox
Colorist: Jennifer
Hansen
Music composition and sound design - Mark Kondracki
Mixing and mastering for web and theatrical release - Mark
Kondracki
Recorded and mixed at Outloud
Audio, NY
Voice of Leo, Moopheus and Agent - Louis Fox
Voice of Chickity - Emily Butterfly
Voice Recording Engineer - Patrick Bowsher
Sound fx editor - Jesse Goffin
Media Relations: info@sustainabletable.org
Project Director and Marketing: Diane Hatz
Art/Interactive Director: Rebecca Bray
Web Director - Rebecca Bray
Web Content Director - Diane Hatz
Web Designer - Don Joslin
Web Content Manager and Designer - Karen Corrêa
360 Interactive Designer - Raphael
Abrams
360 Interactive research - Jill Peterson, Carter Smith,
Chris Hunt, John Kerkering, Karen Corrêa with help
from other ST folks
Assistant to Director - Jason Holmes
Assistant to Executive Producer - Jill Peterson
Special thanks to:
Everyone at Sustainable Table - including Karen Corrêa, Scott Cullen, Weiling Fu, Nathan Guisinger, Chris Hunt, John Kerkering, Jill Peterson, Gwen Schantz, Carter Smith
The entire GRACE" Factory Farm Project Team, Patty Lovera from Food & Water Watch, John Peck from Family Farm Defenders.
Lucy Blackwell from Upsidedownit
The Free Range Gang for their support
Neal Gorenflo and Care 2
The Wachowski brothers and other geniuses for making
The Matrix trilogy
And a sincere thanks to every small family farmer who provides us with fresh, wholesome, healthy food!
© 2006
Produced in Macromedia Flash 8 and Illustrator
720 x 405 pixels
Sustainable Table - www.sustainabletable.org
215 Lexington Avenue, Suite 1001
New York, NY 10016
Tel: 212-991-1930
Fax: 212-726-9160
Email: info@sustainabletable.org
Free Range Studios - www.freerangestudios.com
1605 Connecticut Avenue
Fourth Floor
Washington DC 20009
Tel: 202-234-5613
Fax: 202-318-3037
Email: info@freerangestudios.com
| Synopsis 250 word synopsis 125 word blurb short blurb |
Synopsis
In an age characterized by mechanization, there exists a large gap between our illusions about where food comes from and the stark reality of industrial meat and dairy production. Enter The Meatrix films, a series of short animations that explore this disconnect between food production and consumption. The Meatrix II: Revolting is the sequel to the original smash hit, The Meatrix, a critically acclaimed exposé of industrial farming.
Simultaneously spoofing the popular Matrix films while educating consumers about the dangers of factory farming, much of The Meatrix’s success has been attributed to its creative combination of humor, parody and pop culture references; a combination that challenges stereotypes and changes the definition of activism to bring the concept of sustainability to a wide audience of mainstream consumers.
The series features three superhero farm animals including Leo, the young pig who wonders if he is “the one,” Chickity, the feathered family farm defender, and Moopheus, the trench-coat clad cow with a passion for green pastures.
The sequel promises to deliver even more action, adventure, and humor than the first as the three plunge into the revolting reality of industrial dairy farming. With a growing audience of over 10 million viewers worldwide, and translations into over 25 languages, as well as a 2005 Webby Award, an Environmental Media Award and acceptance into film festivals around the globe, The Meatrix has been an incredibly successful tool for raising interest in Sustainable Table’s unique goals and projects. www.themeatrix.com and www.themeatrix2.com
250 Words
In an age characterized by mechanization, there exists a large gap between our illusions about where food comes from and the stark reality of industrial meat and dairy production. Enter The Meatrix films,a series of short animations that explore this disconnect between food production and consumption. The Meatrix II: Revolting is the sequel to the original smash hit, The Meatrix, a critically acclaimed exposé of industrial farming. Simultaneously spoofing the popular Matrix films while educating consumers about the dangers of factory farming, much of The Meatrix’s success has been attributed to its creative combination of humor, parody and pop culture references; a combination that challenges stereotypes and changes the definition of activism to bring the concept of sustainability to a wide audience of mainstream consumers. The series features three superhero farm animals including Leo, the young pig who wonders if he is “the one,” Chickity, the feathered family farm defender, and Moopheus, the trench-coat clad cow with a passion for green pastures. The sequel promises to deliver even more action, adventure, and humor than the first as the three plunge into the revolting reality of industrial dairy farming. With a growing audience of over 10 million viewers worldwide, and translations into over 25 languages, as well as a 2005 Webby Award, an Environmental Media Award and acceptance into film festivals around the globe, The Meatrix has been an incredibly successful tool for raising interest in Sustainable Table’s unique goals and projects. www.themeatrix.com and www.themeatrix2.com
125 Words
In an age characterized by mechanization, there exists a large gap between our illusions about where food comes from and the stark reality of industrial meat and dairy production. Enter the Meatrix films. The Meatrix II: Revolting is the sequel to the original smash hit, the critically acclaimed exposé of industrial farming, The Meatrix. Simultaneously spoofing the popular Matrix films while educating consumers about the evils of factory farming, The Meatrix brings the concept of sustainability to a wide audience of mainstream consumers. With a growing audience of over 10 million viewers worldwide, translations into over 25 languages, as well as a 2005 Webby Award, the Meatrix has been an incredibly successful tool for raising interest in Sustainable Table’s unique goals and projects. www.themeatrix.com and www.themeatrix2.com
3 Line
The Meatrix II: Revolting is the sequel to the award-winning smash hit The Meatrix. The film, a humorous spoof on the “Matrix,” takes a look at the gap between our illusions about where food comes from and the reality of industrial meat and dairy production. www.themeatrix.com, www.themeatrix2.com.
